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SAAS North Returns to the Shaw Centre

SAAS North Logo

Published on October 29, 2019

The fourth annual SAAS NORTH, co-founded by Cube Business Media and L-SPARK, will be among the most dynamic events to take place at Shaw Centre this autumn. With a theme of ‘The Playbook For Scaling Your SaaS Company’, the two and a half day conference offers a multitude of inspiring sessions and networking opportunities. Taking place from November 25 – 27, 2019, the robust agenda includes keynote presentations, breakout sessions and more. Three of the key events that are sure to be a hit with attendees are:


The SAAS NORTH PitchFest will once again feature up to ten companies which will take to the main stage to present to an audience of nearly 1500 people, making this the largest pitch competition in Canada for SaaS companies in the process of scaling up. The competition will take place on both November 26 and 27, with up to five companies each day presenting to the official SAAS NORTH judging panel leading SaaS investors who will select the two finalists. An exciting grand-finale will happen at the end of the second full day of the conference, in which finalists will compete one-on-one in a dramatic winner-takes-all pitch-off in which the entire SAAS NORTH audience will decide by live ‘people’s choice’ voting. The winner will walk away with $10,000 in cash, provided by Amazon Web Services (AWS) as well as an explainer video production package worth $10,000, provided by Simple Story. PitchFest is a terrific opportunity for businesses to get exposure to the biggest investors in SaaS in Canada and, for those observing the competition, a chance to learn about some of the impressive startups and scaleups working in this space today.

F***Up Nights: Professional Epic Fails

As befits the 2019 conference theme of  ‘The Playbook for Scaling Your SaaS Company’, this event explains why every business playbook should include a “how to” for dealing with failures. Because it is rarely – if ever – a straight line to success, creating a culture shift around failure helps companies have a mindset for growth and innovation, both of which are key to achieving goals.

F***Up Nights is a global movement where people share stories of epic professional failures. SAAS NORTH organizers are very grateful for the support of the Lazaridis Institute which is helping them bring the Toronto Chapter of F***Up Nights back to the conference once again.This year’s event will be hosted by Marsha Druker, F***Up Nights Toronto Chapter Lead and will feature two engaging speakers: Steve Cody, Founder & CEO, Ruckify and Lily Rogers, Product Marketing Manager, Shopify Plus.

Women in SAAS Breakfast

Winning teams drive success! Spending time and resources attracting top, diverse and inclusive talent is only half the battle. In order to scale diversity and inclusion across any organization, it is essential to develop and implement sound strategies to recruit and retain senior-level tech executives to your organization. This exclusive breakfast networking and discussion will feature organizations which have been leading the way in how they build profile, opportunities and internal initiatives for top talent. Speakers include:

Marketing maven Michelle Sklar of Cube Business Media Inc.
Lauren Robinson, COO at Highline BETA, a startup co-creation company that launches new ventures with leading corporations
Justine Janssen, Senior Vice President at Ceridian, where she leads the organization’s critical growth and strategic programs
The Big Push’s CEO, Sharon Zohar, is a brand marketer and digital product entrepreneur
Vicki Iverson, co-founder and chief technology officer at Iversoft Solutions Inc.

SAAS North Save the Date

Limited tickets are still available for SAAS NORTH 2019, in three categories:

  • TECH EXEC TICKETS: Software and Technology Company Founders and Executives/Employees Only
  • INVESTOR TICKETS: VC’s, Financial, Institutional or Alternative Investors/Lenders
  • SERVICE PROVIDER TICKETS:  Consultants, Accountants, Lawyers, Government

All tickets include full access to more than 40 informative sessions, breakfast, lunch and breaks, the welcome reception, happy hours and parties. Access to the SAAS NORTH app will enable delegates to connect with fellow attendees. New for this year, ticket holders will also receive a $25 Lyft credit for SAAS NORTH plus additional swag and much more.

Additional Investor ticket benefits include curated B2B meetings with SaaS companies looking for funding or other strategic partnership opportunities, access to an invitation-only VIP reception, exclusive to Investor ticket holders, sponsors, and speakers. As well, Investor-level attendees will receive SAAS NORTH’s exclusive nation-wide hot list of SaaS companies plus access to the Investor Zone for meetings

For additional information, please visit, or contact 604-449-2284 x204 or