Lunch ‘N’ Learn: The 6 New Truths of Innovative Event Strategies
DATE: February 8th, 2024 | 12PM - 2PM
PRICE: $95 - $843
Registration is now open for PCMA Canada East Chapter’s Lunch ‘n’ Learn event at the Shaw Centre, during the annual Ottawa Meet Week. This is the place to be for all industry professionals across the region!
A buffet will open forty-five minutes before the keynote, so come hungry!
The pace of technological advancement and market evolution is increasing, leaving event designers searching for new strategies to stay ahead of this change. The pandemic radically changed the way we wish to interact and connect, and our purpose and values for attending events is more complex. For all of us, experience design is a nexus for innovation – we learn about our attendees here, test our products, launch our messages, and drive our purpose. Participants in this session will immerse themselves in the insights that emerged from Marriott, PCMA and CEMA’s joint research study on the new truths of event design strategies and how these truths provide the inspiration and techniques to innovate and the direction to apply to your event strategies. Participants will gain the knowledge needed to assess where and how to drive event experience innovation based on the guiding principles against which we can interpret change, measure progress, and create more loyal attendees and advocates of your meetings and events.