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Shaw Centre and Dunrobin Distilleries Announce Partnership

March 22, 2023 OTTAWA, ON – The Shaw Centre and Dunrobin Distilleries are proud to announce a two-year partnership. The partnership is the first of its kind for the Centre, where Dunrobin Distilleries becomes the exclusive provider of premium spirits. The most recent winner of “The World’s Best Convention Centre”, the Shaw Centre is excited to include the local distillery, which has also received numerous international accolades, in its offering.

Through this partnership, Dunrobin Distilleries’ Canadian Whisky, Artisanal Vodka, and eye-catching Earl Grey Gin will all be featured as premium spirits on the Shaw Centre’s bars. Dunrobin will also showcase their Raspberry Black Tea Vodka Soda ready-to-drink cocktail as part of the Shaw Centre’s beverage offerings. The ready-to-drink (RTD) cocktail features their award-winning spirits in a convenient slim 355 ml can.

These offerings will be available to the over 450 yearly events hosted at the Shaw Centre. 2023/2024 is projected to be one of the busiest years since the convention centre’s reopening in 2011.

“We’re excited to offer Dunrobin Distilleries’ award-winning spirits and ready-to-drink cocktails to our clients and attendees,” says Josh Verch, Director, Marketing and Partnerships, Shaw Centre. “Their products will provide our guests with an exceptional beverage experience and showcase another outstanding Ottawa company.”

“We are thrilled to be part of the team at the Shaw Centre and thank them for this amazing opportunity,” says Adam Malmberg, Business Development Director at Dunrobin Distilleries. “Having the ability to showcase our spirits and RTD’s at a world-class facility with premier partners and events is something we are proud to be part of.” Malmberg also adds, “It’s great to see that the Shaw Centre is creating a focus on showcasing premium local products. All of us at Dunrobin Distilleries are looking forward to the next two years and believe our relationships will expand beyond.”

The Shaw Centre’s 2023 menu, to be announced in early April, will include an interactive gin cocktail station, featuring Dunrobin Distilleries’ Earl Grey Gin. Organizers will be able to add this exciting option to their events beginning this spring, and all other Dunrobin products will be available for organizers to add to their events immediately.

About the Shaw Centre

Shaw Centre, previously known as the Ottawa Congress Centre, was founded in 1983. The Centre was redeveloped into a new, larger facility with project funding from the Province of Ontario, the City of Ottawa and the Government of Canada which opened its doors in April 2011 as the Ottawa Convention Centre (OCC). In October 2014, the OCC entered a 10-year partnership with Shaw Communications, rebranding the facility as the Shaw Centre. The state-of-the-art convention centre is a spectacular venue that induces economic impact by hosting conventions, conferences, meetings, and events. It was named the 2020 “World’s Best Convention Centre” by the International Association of Convention Centres (AIPC). The Centre is governed by a board of directors, managed by an expert team of professionals, and operationally driven by inspired colleagues and selected suppliers whose main goal is to create extraordinary events.

About Dunrobin Distilleries

Dunrobin Distilleries’ journey began on their own organic farm in Dunrobin, Ontario. The distillery’s roots in utilizing a diverse selection of quality and organic ingredients have formed its unwavering approach to high-quality artisanal spirit production. Fostering “The Spirit of Exploration,” Dunrobin Distilleries’ extensive line of spirits received ten prestigious awards across three international competitions in 2022, with another five medals so far in 2023. To name a few, Earl Grey Gin has won a Triple Gold at the Micro Liquor Spirit Awards, Gold at The World Gin Awards and Gold/Best in Class at the Canadian Artisan Spirits Competition. Artisanal Gin won gold at the Global Gin Masters in London, England and Gold at the Micro Liquor Spirit Awards while Artisanal Vodka won Silver. Its Canadian Whisky picked up two Silver Medals at the prestigious International Whisky Competition.

For More Information

Josh Verch
Director, Marketing and Partnerships
Shaw Centre